When we embed suggestions into ordinary conversation, we reduce resistance to them. The suggestion may be emphasized by saying it in a louder voice. The suggestion may also be strengthened by varied vocal tones, hand gestures etc. Embedded suggestions can be powerful influencers. Such suggestions are sometimes called “embedded commands”. However, it is not accurate to call them “commands”. The word “command” implies that recipients have little choice but to obey. That is not true.
Outside the military and a few other settings, commands are not a good way to achieve the results we seek. People instinctively resist commands, even when we command ourselves to do something.
Embedded suggestions should be used repeatedly, using different words, to be effective. Though they are usually advocated as a means of to influence others, it is an excellent idea to begin using embedded suggestions on ourselves.
When using embedded suggestions to influence others, it is crucial to have good intentions and influence people only in ways which benefit them. People are fine with being influenced to do what benefits them. However, people despise those who influence them to act against their best interests.
The following are examples of embedded suggestions. The suggestion is capitalized:
Many people enjoy the results when they DO IT NOW.
It would work out well if you’d CALL ME TOMORROW.
If you BUY ME LUNCH, we can discuss it further.
What’s it like when you FEEL VERY HAPPY?
After doing their research, they decided to BUY FROM ME.
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